Carnegie Mellon, UC Berkeley Conference to Explore the Mobile Future, April 22

Virtualization Conference & Expo 2007 West

Join Us at the Santa Clara Convention Center, CA - Nov. 3

The iPhone Can Play...Can It Also Work?

The answer to that question is a resounding 'Yes!' The iPhone is on course to be the most adopted enterprise device of 2009. From a starting-point of just over 500 when it was first launched, Apple's App Store has over 25,000 applications available and downloads have surpassed 1 billion.

The next iPhone Developer Summit is being held at the Santa Clara Convention Center on November 3, 2009, co-located with the 4th International Cloud Computing Conference & Expo.

The groundbreaking Summit is chaired by the Editor of iPhone Developer's Magazine, Ian Thain.

At iPhone Developer Summit, delegates will hear from industry experts about what makes the iPhone a great business phone. Technical sessions will explore a world of web development opportunities on the iPhone including building social applications, and developing high-quality, iPhone-style web-based GUIs for your applications.

Additionally, expert faculty speakers will help delegates learn about when to use the iPhone SDK and when to develop web applications.

Letter from the Technical Chair

Enterprise iPhone in Silicon Valley!

"With the iPhone more than earning its place in the consumer market, it is now being adopted by enterprises. In fact, many believe that the iPhone will be the most adopted enterprise device in 2009. So the next time you see the hottest device around, it may be in the hands of colleagues or competitors, giving them the edge over you! This adoption is being driven by such factors as the multitude of general applications available via Apple’s iTunes AppStore. But ask yourself....What do I need to know for wide-scale enterprise adoption?

Come join us at the next iPhone Developer Summit on November 3, 2009, in Santa Clara, CA - either as a delegate, a sponsor, an exhibitor, or a speaker. I look forward to meeting you there!"

About the iPhone Developer Summit Chair:

Ian Thain is Senior Technical Evangelist at Sybase Inc, where he works on the Sybase Unwired Platform (SUP). He is also Editor of iPhone Developer's Magazine. Thain is an expert technologist has been involved in Enterprise Mobility from 2003 and in his customer facing role, he is very involved with the design, production and testing of Enterprise class UnWired Solutions that have been implemented using Sybase's UnWired tools for Sybase customers around the globe.

Best Practices in Smartphone Business Apps
Adam Blum - CEO, Rhomobile
– In this session attendees will learn just how easy it is to create robust enterprise applications for iPhone as well as all the major mobile platforms with Ruby and HTML in the cloud.

Design Patterns for Distributed Mobile Applications
Jason Christensen - Proprietor, jasonc411.com
– This session will look at patterns for consuming ReST based web-services, TCP stream based services, and Push notification from the iPhone.

Enabling Enterprise Mobility on the iPhone
Senthil Krishnapillai - Director of Product Management, Sybase iAnywhere
– This presentation will give enterprise developers a way to expand the iPhone's capabilities to include critical business processes and ERP workflow applications. We'll explore how to leverage a mobile platform to securely turn the iPhone into an enterprise-class computing device for today's mobile workforce.

Selling Products with StoreKit
Ernie Svehla - Chief Architect, IntelliObject
– In this session we present best practices for leveraging the StoreKit framework to sell products from within your iPhone application. We begin with a quick review of key components then present best practices for organizing your products, selecting a selling model, and implementing your approach.

Push It Up! Implementing Apple's Push Notifications for Fun and Profit
Enabling Push in your app is just the start and this session will show you how to get your application up and running with Push Notifications in no time. Delegates will be walked through how and why to add push notifications to an application.

Key Steps to Developing VoIP-enabled Apps for the iPhone
Jan Skoglund - Chief Researcher, Global IP Solutions (GIPS)
– VoIP-enabled applications on the iPhone present a number of challenges to application developers. Trying to cobble a VoIP solution is likely to cause developers severe headaches, time delays and frustration. This session will discuss the four most challenging components to consider when working to ensure a quality VoIP application for the iPhone.

Rapid Application Delivery - Going Hybrid
Lee Barney - Professor of Computer IT, Brigham young University
– Using the standard UIWebView class in small or large ways in your application decreases the time to market for and the cost of your applications. Learn how and why to use it in your applications in any way from a simple display of easily formatted text using CSS to designing and building your installed application completely in HTML, CSS, and JavaScript.

MapKit Best Practices
Ernie Svehla - Chief Architect, IntelliObject
– In this session we present best practices for getting the most out of the MapKit framework within your iPhone application. We begin with a quick review of key components then present best practices for displaying map customizations and annotations specific to your applications needs.

New York Sessions in June 2009 Included...

Break The Mold - iPhone for the Mobile Enterprise

Business users are actively embracing Apple’s iPhone and bringing it into the enterprise - both through the back door and the front door. iPhone developers have a significant opportunity to help businesses gain a competitive advantage by empowering workers with a true mobile office – secure email, mobilized business processes, and seamless access to back-end enterprise systems. In order to achieve this vision and help companies truly realize the power of the iPhone in the enterprise, a mobile infrastructure is needed that enables enterprises to move away from single ‘one-off’ applications to a more strategic mobile platform.

Speaker Bio: Senthil Krishnapillai is director of product management at Sybase iAnywhere. Senthil's mobile communications group, part of the Information Anywhere suite, is responsible for the designing and bringing future generation of Mobile collaboration products to the market. Senthil is experienced in managing enterprise products for worldwide markets and has successfully developed and marketed innovative products for the mobility market. He has more than 15 years experience in product management, product marketing and product development for mobile devices and smartphones with Sybase and Extended Systems and was the founder of Rand Software, a synchronization software company. He is a member of various consortia including OMA-DS and CTIA.

Combining REST and Context for Killer iPhone Apps

With the advent of the multimodal nature of iPhone, it's possible to be connected anywhere and everywhere. But did you know that it's possible for your iPhone to provide context to RESTFUL web services to create the next generation of killer applications. We will look at using web services, cloud computing, and the sensors on the iPhone to create applications that exceed what could previously be done on mobile devices. With this architecture, the sky is truly the limit on the capabilities you can provide to the users of your application. We will create an application that can use RESTFUL web services in combination with the GPS sensor on the iPhone to create a context-aware chat client.

Speaker Bio: Jason Christensen has over 15 years of industry experience providing technical direction in some of the world's largest companies. He regularly speaks at conferences regarding the use of advanced technology, and has worked as a technologist, lead-architect, and developer on high-profile, cutting edge projects throughout his career. He has been working on mobile, and mobile context-aware computing threads since 2004 and has developed on J2ME, Maemo, and iPhone platforms.

Mastering View Controllers

In this session we take a detailed look at best practices for leveraging the various view controllers bundled with the iPhone SDK. We start off with a quick review of the critical role view controllers play in the development of iPhone applications then dive into best practices for integrating multiple different types of view controllers together to support specific application needs.

Speaker Bio: Ernie Svehla, Chief Architect of IntelliObjects Inc., has been developing iPhone applications for the health care industry since the SDK's release. He has over 20 years experience in developing software products most recently in the web and mobile space.

Push It Up! Implementing Apple's Push Notifications for Fun and Profit

Ever looked into Apple’s Push Notification? If you thought it was as a simple as flicking a switch, think again! In this session Joe Pezzillo will walk you through how and why to add push notifications to your application, what's required on the server side with plenty of working sample code and specific examples to guide you through every step of the process.

Speaker Bio: Joe Pezzillo is the founder of Metafy LLC, a Boulder, Colorado based software boutique currently developing a suite of prototype iPhone applications for a Fortune 100 financial services company. In addition to pioneering work in internet radio and managing several startups, Joe spent three years as a researcher at the Apple Electronic Media Lab in the mid 90s. With Dan Burcaw he recently launched a joint venture called Push.io.

2008 West Coast Sessions Included...

Creating On-Demand Enterprise Applications for the iPhone

The arrival of the iPhone has heralded a new era for Internet-enabled devices; however, the device wasn't designed with the enterprise user in mind. To be successful, enterprise apps need to be optimized for the user experience and fit business requirements. In this session, Dave Carroll will demonstrate how developers using a modern Model-View-Controller (MVC) development approach provided by the Force.com platform can shape the presentation of data to a specific context and use standard web development technologies—including HTML, and AJAX—to create on-demand enterprise applications. With these technologies developers can easily add the iPhone to provide mobile access to their enterprise.

Speaker Bio: Dave Carroll is Principal Platform Evangelist at SalesForce.com. His focus is on growing the developer community and inspiring developers to think creatively about using various Web 2.0 technologies with the company’s Force.com on-demand platform and AppExchange marketplace.

iPhone in Action: Web Development or SDK?

There are two distinct ways to develop applications for Apple's iPhone, the top tech gadget of the year. Programmers can choose to create optimized web applications using web languages, or to write native programs using the iPhone SDK. Rather than seeing this as an either-or proposition, developers should consider the choice a continuum and pick the right tool to create each individual program.

With iPhone web applications, programmers can enjoy all the advantages of the Internet, including ease of development and deployment, speed of updating, and off-line server access. Meanwhile, with iPhone native applications, programmers can immerse themselves in a sophisticated development environment, dig deep into an object-oriented language, and access the iPhone's built-in utilities, like its accelerometers and its GPS. This session will highlight the advantages and disadvantages of each style of programming and discuss ways to hybridize them, creating integrated projects that utilize the best of both worlds.

Speaker Bio: Christopher Allen is one of the leaders of the iPhone developer community. He is the host of iPhoneWebDev.com, which is the largest independent community of iPhone-based web developers, and manages its mailing list. He is also one of the founders of iPhoneDevCamp and oversees its Hackathon, and is co-author of iPhone in Action:Introduction to Web and SDK Development . Christopher is a longtime technologist, and is also a leader in social software and was one of the authors of TLS, the next-generation SSL protocol.

Understanding iPhone JavaScript Extensions

Apple has introduced a number of extensions to the JavaScript programming language to assist iPhone web developers. Including new fast lookup functions, native SVG graphics processing, CSS effects, database storage and full screen mode. These new functions will transform the way web and AJAX developers look at the iPhone for application development. This session introduces the JavaScript extensions, and shows practical examples of their usage.

Speaker Bio: John Fronckowiak is the President of IDC Consulting, Inc., providing consulting and technical writing. He is also a Clinical Assistant Professor in Information Systems at the Adult Learning Program of Medaille College and is the author of several books and articles about iPhone development, programming, database design and development and networking. Fronckowiak has previously spoken at the Internet Commerce Expo in Boston, and the Conference on Instructional Technologies. In addition, he has over a decade of experience in the classroom as a college professor and runs dozens of training sessions for application developers.

Scaling Web Apps to Meet the iPhone Challenge

Demystify what it takes to build a web application that can scale to the millions of users in the iPhone ecosystem. Learn about the need for pre-development architecture and the requirements for the deployment and ongoing maintenance environment for the applications. In this session we will discuss real-world examples of how good ideas can go completely wrong.

Speaker Bio: Guy Naor is CTO of Morph Labs, Inc. A veteran of the technology world, building and implementing software solutions since 1981, in his most recent role he served as CTO of Famundo, a Web 2.0 start-up. Prior to that, he led the development of Goldmine software for four years and has served as an advisor and a consulting architect on a variety of Web 2.0 products.

Mobile Collaboration Using the iPhone

The iPhone is a very successful mobile device. This session shows how to use it for business: How can I access my records? Where to manage accounts? How to deal with customer requests and other employees? The session will also includes development guidelines for your own enterprise mobile clients, mail support efficiency and case studies.

Speaker Bio: Marcus Franz is Co-Founder and Chief Technology Officer of BF Blogform Search GmbH, a company based in Berlin, Germany, with offices in Oslo, Norway, and Santa Monica, CA. Prior to this, he worked as an independent consultant and was a researcher at several universities.

Social Computing: the iPhone as an Ideal Platform

Without a doubt, Social Computing is the preeminent phenomenon rising on the second wave of the web, and the iPhone will become one of the dominant clients for Social Computing in the mobile space.

Come to this talk and find out how ICEfaces delivers the goods today for development of web-based social computing applications. The open source ICEfaces project pioneered web-based real time collaboration, an essential capability for truly interactive Social Computing, and its server-centric architecture is well-suited to resource-constrained devices such as the iPhone. During this session you will see several live demos of collaborative applications running on the iPhone. You will gain an understanding of ICEfaces' server-centric architecture and understand how it is a natural way to deliver high-powered, but light-weight AJAX capabilities to your mobile applications. You will also learn how to leverage AJAX Push to make your applications truly collaborative, and prepare yourself to deliver on the promises of social computing.

Speaker Bio: Steve Maryka is CTO at ICEsoft Technologies Inc., and leads the ICEfaces open source project. He has been involved in Java-based AJAX techniques since 2003 - a time before the term ?AJAX? was even coined. Prior to joining ICEsoft, Maryka was co-founder of AudeSi Technologies where he served as VP of Technology and led Java product development for Internet appliances. After AudeSi was acquired by Wind River Systems in 2000, he served as a Principle Technologist there until joining ICEsoft.

Developing Open Source Mobile Messaging and Sync Apps for iPhone vs. Android

The iPhone and Google Android platform are undisputedly transforming the mobile industry by bringing smartphone capabilities to the masses. They are also making for enticing new mobile platforms for developing and deploying new types of mobile apps and services for mass market users. Yet, developing for them is not that easy.

This session will focus on our experience of developing open source-based mobile messaging and sync applications for both of these platforms. It will compare and contrast the platforms in terms of the development methods and tools required, and their strengths and weaknesses from a developer's perspective. The presentation will ashare lessons learned as well as tips and techniques for developing for both platforms.

Speaker Bio: Stefano Fornari is co-founder, CTO and principal contributor of Funambol, the leading mobile open source project in the world, whose software has been downloaded more than 1.5 million times by 10,000 developers in 200 countries and is used by leading mobile operators and service providers. His most recent work includes developing for both the iPhone and Google's Android SDK. He holds a master's degree in computer science.

From the Wires

Carnegie Mellon, UC Berkeley Conference to Explore the Mobile Future, April 22

¶ Academics, Industry Leaders, Researchers, Pundits to Gather in Silicon Valley to Forecast Mobile Computing Future, Inve

By: Business Wire

Apr. 1, 2008 01:01 PM

Acknowledging the rise of handheld mobile devices as a dominant computing platform both in the United States and abroad, Carnegie Mellon University and the University of California at Berkeley have joined together to sponsor “The Mobile Future: Technology Revolutionizing Our Lives.” The one-day conference gathers leading academics, researchers, pundits and industry experts to discuss their visions of this mobile future, along with technology and business models for achieving them. The conference will be held from 8:30 a.m. to 6:00 p.m., April 22 at the Santa Clara Convention Center in Santa Clara, Calif. For more details, please visit http://west.cmu.edu/sofcon08/13867052.html.

“The Mobile Future” represents the combined efforts of Carnegie Mellon’s Silicon Valley campus and The Fisher Information Technology Center at the Haas School of Business at UC Berkeley. The universities have attracted industry executives, such as Nokia’s Bob Iannucci, and researchers, such as Ted Selker from the MIT Media Lab, who will lead interactive discussions on the issues and trends that will significantly alter how we live and do business. The conference will offer a framework for the future and pointers for mobile technology creators, investors and customers on where the best opportunities will be found.

“Mobile technologies are creating the computing platform of the future,” said James Morris, dean of Carnegie Mellon’s Silicon Valley campus. “We’ve seen the rise of Web-based computing open up many opportunities for companies like Google to step up and offer standard PC services in new ways, built on new business models. The platform change driven by mobile technologies will have the same impact, opening up opportunities both for people offering mobile-specific services as well as for people offering a better way to deliver established PC and Web services.”

“Soon, the computing platform of choice for many will be a handheld device,” said Jack Grantham, executive director of the Haas School’s Fisher Information Technology Center. “This trend is already apparent in Asia and Scandinavia, transforming the personal and professional lives of individuals in ways that are both chaotic and enriching. Despite the diversity of global communications mechanisms, network operators, software vendors, and handset providers have the power to facilitate and accelerate this evolution. ‘The Mobile Future’ provides the forum for exploring these emerging opportunities.”

Migrating to “The Mobile Future”

“The Mobile Future” revolves around a central question: What if the future of computing was something you held in your hand? In the morning, conference participants and attendees will focus their attention on how the new mobile devices, applications and services will change the way people work, play and relate to each other. After lunch, the focus will shift to how the mobile visions discussed in the morning can be turned into reality.

The conference seeks to address a number of issues, including what consumers want, how providers can deliver it, obstacles, challenges and potential partnerships. Attendees will also hear how Silicon Valley can help close the gap with the rest of the world and where investors, creators and customers of the mobile industry should place their bets. All attendees will take away a valuable understanding of the mobile future and their roles in that future. For example:

Corporate technology executives and managers will learn about the new mobility facilities and developing services they will be responsible for acquiring and using over the next few years;
Hardware, carrier, content, application software and service developers and providers will gain a better understanding of the market trends, best practices, risks and rewards for these services;
Investors will receive guidance in the rapidly evolving field of mobile technology hardware, content, applications software and services and gain a better understanding of the related opportunities and risks;
Members of the higher education academy will be able to follow and participate in the opportunities for original thinking and research being spawned by the mobile technology and communications industry and related services;
Students will learn about careers in the field and maximize their understanding of the opportunities.

To register for “The Mobile Future: Technology Revolutionizing Our Lives,” please visit https://www.acteva.com/go/cmuwest. The early registration fee of $150 is available through Monday, April 7.

About the Fisher IT Center at the UC Berkeley Haas School of Business: The Fisher Information Technology Center promotes interaction between corporate executives, including CIO-level managers, and UC Berkeley faculty and students through the many programs and services within the Haas School of Business and UC Berkeley. The Fisher IT Center serves professional and academic communities of interest in information technology by promoting dynamic interactions between corporate practice, research, and instruction, and by encouraging the professional development of participating information technology professionals, students, and faculty. For more information about opportunities and resources, please see http://fisheritcenter.haas.berkeley.edu or contact Jack Grantham, executive director, Fisher Information Technology Center at grantham@haas.berkeley.edu or 510-642-6145.

About Carnegie Mellon’s Silicon Valley Campus: Carnegie Mellon is a private research university with a distinctive mix of programs in engineering, computer science, robotics, business, public policy, fine arts and the humanities. A global university, Carnegie Mellon has campuses in Silicon Valley, Calif. and Qatar, as well as programs in Asia, Australia and Europe. The University’s Silicon Valley campus offers both full-time and part-time master’s degree programs in Software Engineering; Software Management; Networking, Security, and Mobility; and Engineering and Technology Innovation Management. Carnegie Mellon’s Mobility Research Center, an extension of the University’s Cylab, is located at the Silicon Valley campus. The Center combines the research, education, and entrepreneurship programs from both the Pittsburgh and Silicon Valley campuses to explore multidisciplinary and novel work in technology, usability, behavior, business, and public policy. For more information, see west.cmu.edu or contact Diane Dimeff, Associate Dean for Master’s Programs at diane.dimeff@west.cmu.edu or 650-335-2810.

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