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Best Practices in Smartphone Business Apps


Speaker:

Adam Blum

CEO
Rhomobile

Track: All Tracks


Driven by the phenomenal success of the iPhone and the App Store, smartphone app usage is finally taking off in the enterprise. Yet many developers are still uncertain about how to create a great user experience for information-intensive business apps on smartphones. In this session, attendees will learn general principles of creating compelling smartphone apps (for the iPhone, BlackBerry and other devices) for business. For each principle they will see example of flagrant violations among existing apps on the iPhone App Store creating a bad user experience. Attendees will then learn how to create an app that follows the best practices and guidelines, driving user adoption and customer satisfaction. Development techniques that help ensure following best practices will be highlighted.

Speaker Bio:
Adam Blum is CEO of Rhomobile. He came from Good Technology and while spending millions on enterprise mobile application development he realized there was a need for a framework for enterprises to build mobile applications easily and cost-effectively empower their workforce without training their programmers to learn different programming languages and building apps from scratch. He has spoken at Interop in Las Vegas and at Ruby events all over the world.





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Who Should Attend?

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View iPhone Developer Summit Session Webcasts

AJAX Solutions for the iPhone
Stephen Maryka describes emerging best practices for mobile AJAX application design

A Live AJAX Mapping Demo for the iPhone and
      Blackberry

LeCole Cole of TeleAtlas and Ludovic Champenois discuss jMaki, GlassFish, Project Phobos, and more

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